Ducati Scrambler – The Land of Joy
Ducati Scrambler is not just a new motorcycle but rather a new brand, a new approach to the motorcycling world that offers not only performance and technology but also freedom of expression, fun and sharing of positive emotion.
Ducati Scrambler is a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun.
The Scrambler world - the latest addition to the Ducati universe – is one of authentic creativity and free expression; the lead-up to its official arrival has generated an unprecedented buzz, as has a captivating launch campaign of outstanding originality.
This is more than just a new bike: it’s a whole new world, one that expresses itself via a range of versions that provide a starting point for satisfying the different needs and wants of individual motorcyclists.
“Post-heritage” design gives a contemporary take on the iconic bike built by Ducati back in the 70s. This Ducati Scrambler, though, is not a retro bike: it is, rather, intended to be just how the legendary motorcycle would be today if Ducati had never stopped building it.
Today, the Ducati Scrambler family has grown. The Icon, Urban Enduro, Full Throttle and Classic versions will now have the new Sixty2 which opens the way for a new two-wheel segment that meets the requirements of those seeking a smaller engined bike that is easy to handle and has low running costs but not wanting to miss out on the unique Scrambler spirit.
Moreover, thanks to a vast range of apparel and bike accessories, called “ingredients”, the Ducati Scrambler offers a virtually unlimited range of exclusive personalisation and lifestyle options.